Did you know how influential digital online marketing is?
Marketing has experienced great changes where online marketing is dominating today. The change has led to companies from small businesses, medium sized businesses and corporate companies alter their way of marketing with the aim of increasing traffic and sales. The shift has not only affected the business world but individual brands who have to increase the number of followers and likes on their social media accounts.
The influence and massive use of the internet has hence enhanced the growth of digital marketing. Any business person is able to market their products and services using the different forms of digital technologies. The main focus will be based on the influence of social media in boosting your business growth.
SOCIAL MEDIA MARKETING
Social media has earned so many people’s attraction. With the different platforms, individuals from different parts of the world can connect, create, interact and share ideas and information based on their interests with the availability of internet. The computer-mediated technologies can be accessed easily from smartphones, tablets, laptops and computers.
The different types of social media platforms
Looking at other marketing strategies, social media outshines the rest in terms of time, cost, feedback and consumer reach.
Time
With the knowledge and understanding on the use of social media, you can easily reach your audience at any given point and at any given time. The posts are not limited and as a business person your target audience can access your accounts at ease hence access information based on the services and goods you offer.
Cost
You only get to pay for internet in order to reach out. Digital Marketing Companies who help in boosting the image of your business by creating content for your social media enable your business to reach out to your clients at an affordable price compared to when you have to pay for so much in order to sell your brand through Television ads, Radio ads, print ads and bill boards.
Feedback
The most important part for your business is feedback from your consumers. Social media gives you the chance to interact with your clients, share, and grow from the different response shared and most of all gain trust. Looking at the traditional modes of marketing, messages from organizations are passed across through the different platforms which lack a medium for response. Consumers feel a sense of belonging once they get to share their views based on the services and products got. It further grows once they get feedback from the source.
Consumer reach
The fact that the social media platforms are worldwide explains it even more. You are able to target a large audience since your business is available on the internet. Interested parties access information through your website and social media accounts.
Digital online marketing enables you lead your competitors.
5 Ways to gain trust with your clients
Did you know it would take one minute to lose a friend but years to have one. Relationships are based on trust. One would ask what it really means when people trust and understand each other.
The photo below demonstrates trust.
As an organization, there are ways which would enhance on building trust with your clients.
Ø BUILD FRIENDSHIP
As a business person, friendship is created through interaction. Responding to people’s needs and ensuring the flow of communication is always intact builds up the friendship. The more friends you acquire as an organization the more you earn for your business.
Ø CONSISTENCY AND TRANSPARENCY
Transparency: Being indisputable as a business person hence your clients are able to see-through your every moves since everything done displays clarity.
A bank which gives details based on the profits and loss made in a year would earn clients trust more compared to one which only shows the profits gained yearly.
Consistency: On the other hand, holding up together everything stated for your clients and being firm on your actions enables a business person to build trust. Ensuring that your first impression towards your clients remains intact as your relationship grows.
Ø COMMUNICATION
The act of communicating enhances feedback from the clients. The process of communication can be developed through the creation of social media accounts which enhance response from diverse people thus enhancing growth and development. Many people are connected to the internet today, this therefore makes it better for an organization to connect with their clients and improve on their relationship. Responding to your clients views demonstrates responsibility and accountability hence boosting trust.
Ø KEEP YOUR PROMISE
Former American football player, coach and analyst once said, “Don’t ever promise more than you can deliver but always deliver more than you can promise.” Remember the more you deliver your promises the more you earn trust from your clients.
Ø QUALITY CUSTOMER SERVICE
Good services are acknowledged while great services are not forgotten. Responding quickly to your customers by fixing mistakes and going the extra mile having in mind the relationship is a long time thing since customers are for life earns more trust for your business.
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