DIGITAL MARKETING AND COVID-19
COVID 19 has not made it easy for businesses. Working from home sounds so benign right about now.
However, will this have detrimental effects on our businesses today? It’s only natural that it would
because we are dealing with a shift of focus with all stakeholders. Our priorities are changing which in
turn affects our dedication level. With this kind of changes, it’s expected that the performance of
businesses will go downhill.
With the advancement of technology, this situation can be salvaged. We can turn to digital marketing
anytime. Let’s take a deep dive into how digital marketing will salvage businesses. With the growing
usage of smartphones. Marketing on mobile phones is the most abreast approach for data and
information dissemination between businesses and their customers. With most customers been
withdrawn to their safe habitats, they will need information and what better way to communicate to
them than using digital marketing platforms?
The heart of digital marketing is having the ability to intrigue and engage audiences who are most likely
to get answers about your brand image and maybe satisfactorily fascinated to purchase what you bring
to the table. With the adoption of ‘work from home’ system, most of the customers will intensively rely
on their smartphones or PCs to be connected and to acquire information from businesses that they
hold a stake of or attracted to. Businesses could utilize digital marketing platforms to target new
customers and also to connect with the existing ones. Digital marketing is the businesses’ knight in
shining armour most especially in the midst of the COVID 19 ferment.
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