What is SEO – Search Engine Optimization all about?

What is SEO – Search Engine Optimization all about?

SEO which stands for Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engines such as Google, Bing, Yahoo and other search engines.
When you search for something in google, you get a huge number of relevant results and most of the people including you I guess try to get the desired content within the first page. Most of the time we don’t bother to move even to the second page of the search results.

Here the idea of SEO comes into play. When you own a website and have included good content there, it’s not obvious that your potential clients will get to the content. In this case you have to go through some rules and ways to make it familiar to search engines like google. An effective and well optimized content can take place in the first page of Google search results.
Now a question may arise that which words would the readers use to find your article. It is also a part of SEO. The words are known as keywords. You have to use those keywords in your website properly and by following the rules of SEO.

It involves strategies, techniques and tactics used to increase the amount of visitors to a website to obtain a high-ranking placement in the search results page.
It’s about making your site better for people too.

Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.
1. On-page optimization- refers to website elements which comprise a web page, such as HTML code, textual content, and images.

2. Off-page optimization- refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind).

All these helps in improving your visibility. When we talk about visibility, we mean how high up the SERP (Search Engine Results Page) your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimization and site speed.
The landscape of SEO changes fast, at Entwined Media Limited we help navigate the unpredictable terrain. Whether it’s a new change in Google’s algorithm, or dealing with semantic natural language search, or implementing the latest accelerated mobile page technology, at Entwined Media Limited #WeCanHelp.