Building a successful SEO campaign
An SEO campaign is a coordinated effort and technique to increase your website’s search engine rankings. An SEO campaign comprises various factors like keyword research, quality content, and creating backlinks. These factors can enhance your brand’s credibility and get you more profits and valuable potential clients.
These are the steps to follow to run a successful SEO campaign:
ANALYZE YOUR WEBSITE SETUP
The first thing to check before launching an SEO campaign is to analyze your website. Your website should be user-friendly and should be positioned on a platform that can ensure the progress of your business by enhancing the visibility of your site.
PERFORM AN SEO AUDIT
The next step is to examine your website’s SEO healthiness by performing an SEO audit. An SEO audit work as a means of assessing the website and overseeing its functionality and ability to appear in Search Engine Results Pages (SERP). As part of the audit process, you need to review your technical SEO infrastructure.
SET YOUR CAMPAIGN GOAL
Usually, an SEO campaign has specific goals and targets. The campaign goal includes improving brand image, increasing your visibility, resolving various consumer issues, and increasing e-commerce solutions.
Generally, every SEO campaign that you run should be part of your general SEO action plan. The action plan is based on your SEO strategy and can include one or more campaigns.
PERFORM TOPIC AND KEYWORD RESEARCH
You might ask yourself what’s the difference between a topic and keyword research?
Well, a topic refers to a set of related search terms e.g. SEO while Keyword research refers to something very specific e.g. how to create an SEO campaign.
The reason one needs to do topic research first and not go directly into keyword research is to learn as many details as possible about your topic. Also, keyword search is the core of the SEO process as it helps create relatable content which can increase your site’s visibility and get you more business prospects.
CRAFT YOUR PAGE TITLE
The next step before writing the content is to craft your page title. Your page title should be similar to your content quality and service description. It is important to have a unique, enticing, and creative page about your brand and company for the users to click on.
PUBLISH GREAT CONTENT
Content is the king of today’s market. Content improves your visibility on search engines which direct traffic to your website and motivate people to purchase your products or services. To make your content look attractive and purpose-oriented, you should write in-depth and demonstrate authority and expertise about your brand.
Interested in converting your online business leads to sales?
Talk to us today.
DIGITAL MARKETING AND COVID-19
COVID 19 has not made it easy for businesses. Working from home sounds so benign right about now.
However, will this have detrimental effects on our businesses today? It’s only natural that it would
because we are dealing with a shift of focus with all stakeholders. Our priorities are changing which in
turn affects our dedication level. With this kind of changes, it’s expected that the performance of
businesses will go downhill.
With the advancement of technology, this situation can be salvaged. We can turn to digital marketing
anytime. Let’s take a deep dive into how digital marketing will salvage businesses. With the growing
usage of smartphones. Marketing on mobile phones is the most abreast approach for data and
information dissemination between businesses and their customers. With most customers been
withdrawn to their safe habitats, they will need information and what better way to communicate to
them than using digital marketing platforms?
The heart of digital marketing is having the ability to intrigue and engage audiences who are most likely
to get answers about your brand image and maybe satisfactorily fascinated to purchase what you bring
to the table. With the adoption of ‘work from home’ system, most of the customers will intensively rely
on their smartphones or PCs to be connected and to acquire information from businesses that they
hold a stake of or attracted to. Businesses could utilize digital marketing platforms to target new
customers and also to connect with the existing ones. Digital marketing is the businesses’ knight in
shining armour most especially in the midst of the COVID 19 ferment.
CORONA CARE-BASIC MEASURES
We would also encourage you to practice self-care and take basic protective measures against the virus;
- Wash your hands frequently
Regularly and thoroughly clean your hands with an alcohol-based hand rub or wash them with soap and water; especially when you enter the office.
- Maintain social distancing
Maintain at least 1 metre (3 feet) distance between yourself and anyone who is coughing or sneezing.
Why? When someone coughs or sneezes they spray small liquid droplets from their nose or mouth which may contain viruses. If you are too close, you can breathe in the droplets, including the COVID-19 virus if the person coughing has the disease.
- Avoid touching eyes, nose and mouth
Why? Hands touch many surfaces and can pick up viruses. Once contaminated, hands can transfer the virus to your eyes, nose or mouth. From there, the virus can enter your body and can make you sick.
- Practice respiratory hygiene
Make sure you, and the people around you, follow good respiratory hygiene. This means covering your mouth and nose with your bent elbow or tissue when you cough or sneeze. Then dispose of the used tissue immediately.
- If you have a fever, cough and difficulty breathing, seek medical care early
If you have a fever, cough and difficulty breathing, seek medical attention and call in advance.
Stay home to avoid the risk of spreading the virus in case you are infected.
Share any information on Covid -19 to 0800721316.
CORONA VIRUS A GROWTH FOR ECOMMERCE
The country has been taken by storm in the recent past following the worldwide outbreak of the coronavirus which emanated from china. The growth in a number of the suspected cases has seen a great decrease in the business model as is the norm.
E3 2020 is the latest tech conference to bite the dust in the midst of the COVID-19 coronavirus outbreak. E3 is regarded as one of the biggest entertainment expos in the world. Countries have taken major steps in a bid to curb the spread of the virus, this has seen e-commerce take the centre stage as the main mode of purchase of goods and services. Here in Kenya online stores like Jumia, Glovo, Uber eats and many others have seen a steady rise in purchases of goods. This has since proven the need for a broader e-commerce market in the country. People are almost preferring #contactlessdelivery
The best way to capitalize on a business is anticipating needs and finding a way to solve those needs. Customers have a need for various goods but the wise will anticipate their deep-seated emotional needs in this COVID 19 upheaval. The customers need to feel safe and they will try to confine themselves to their safe havens. The e-commerce business operators are well aware of this and they know this is their time to step in and save the ship. They will look to satisfy all the customers’ needs hence customer satisfaction. Customer satisfaction will eventually lead to the profitability of these businesses. You can call it a chain reaction, if you may.
At the moment ONE CORONA case has been confirmed in Kenya and the government seems prepared Health Cabinet Secretary Mutahi Kagwe officially opened a coronavirus isolation centre at Nairobi’s Mbagathi hospital, as part of government measures on preparedness in combating the deadly virus
Internet Marketing Strategies
A strong online marketing strategy will help you boost your business. These 10 digital strategies have been proven by Entwined Media to help companies in Kenya and all over the world to improve their performance.
Search engine optimization (SEO)
Pay-per-click (PPC) advertising
Content marketing
Social media
Affiliate marketing
Email marketing
Reputation management
Web desi
Conversion rate optimization (CRO)
Influencer marketing
We understand all this and #wecanhelp talk to us now
website design Kenya
Every company has a mission and a vision. The vision starts to fall into place when you have a world-class design. To do this you require up-to-date skills to develop the technical solution for your digital strategy.
Web architecture is the foundation of the majority of worldwide networks on devices, apps, and services using web-based communications. It is a layer that deals with challenges such as security, sales, efficiency and robustness of your website.
There are many platforms to build on but as a company, You need to know the following;
- Does the company platform describe your company well?
Good architecture should be that it describes your company well and is the easiest way to understand. All the relevant information about your company should be available on the website for example.
In most cases, the basic architecture includes a homepage, an about page(For the company profile), Services page, careers page, contacts and other important plugins that link to your website.
2. Also, you should know and ask yourself if all the information needed by the clients if it’s available on the website
A good website should have all the necessary information needed by the client who visits it. Focus when designing the architecture should be placed on giving all information to clients that they need to know about your products and services.
3. Does your website have an appealing and attractive user interface?
The design of your website should be visibly pleasing and appealing in order to drive huge traffics. When the website architecture is being considered you should look at things like large text fonts for easier visibility, more content for your users’ enlightenment.
In place, there should be trust indicators such as a domain name that makes sense, branded email address, a competent design, a reliable host, an about us page, contact page, customer testimonials and a tidy website in terms of grammar. These features give clients confidence as they visit your website.
Another important aspect of the interface is the appearance and accessibility of different gadgets, for example, the appearance on phones and on computer. The interface should be great to accommodate both versions.
4. The website integration.
In your website, you should integrate features and link that related to you. Your company could be having a blog, a Facebook account, twitter, google +, LinkedIn profile or an Instagram account, all this should be linked to your website.
5. The number of pages and their ease of accessibility.
The number of pages on your website should be manageable both by you and the end-users who access them. When accessed the navigation should be done with ease such that the scrolling is easier. One should not take time to find what they are interested in on the website.
At Entwined Media Limited the good news is that for every need you will find proper ready-made architecture solutions and its components once you give us your requirements.
We focus on solving your end-user problems. We first try to understand our customers and then come up with a unique web architecture. #WecanHelp
We understand all this and #wecanhelp talk to us now
ecommerce websites
What is an eCommerce website? eCommerce websites are online portals that facilitate online transactions of goods and services through means of the transfer of information and funds over the Internet.
Advantages of E-Commerce
Costs
One of the most tangible positives of e-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Not to mention
• Advertising and marketing: Organic search engine traffic, pay-per-click, and social media traffic are some of the advertising channels that can be cost-effective.
• Personnel: The automation of checkout, billing, payments, inventory management, and other operational processes lowers the number of employees required to run an e-commerce setup.
Eliminate Travel Time and Cost
It is not unusual for customers to travel long distances to reach their preferred physical store. E-commerce allows them to visit the same store virtually, with just a few mouse clicks.
Provide Comparison Shopping
E-commerce facilitates comparison shopping. There are several online services that allow customers to browse multiple e-commerce merchants and find the best prices.
Open All the Time
From the customer’s point of view, an “always open” store is more convenient.
Create Targeted Communication
If you are searching for a certain product on Jumia, you will automatically be shown listings of other similar products. Also, Jumia may email you about related products.
If you need an e-commerce website #wecanhelp talk to us now
website design Nairobi
Every company has a mission and a vision. The vision starts to fall into place when you have a world-class design. To do this you require up-to-date skills to develop the technical solution for your digital strategy.
Web architecture is the foundation of the majority of worldwide networks on devices, apps, and services using web-based communications. It is a layer that deals with challenges such as security, sales, efficiency and robustness of your website.
There are many platforms to build on but as a company, You need to know the following;
- Does the company platform describe your company well?
Good architecture should be that it describes your company well and is the easiest way to understand. All the relevant information about your company should be available on the website for example.
In most cases, the basic architecture includes a homepage, an about page(For the company profile), Services page, careers page, contacts and other important plugins that link to your website.
2. Also, you should know and ask yourself if all the information needed by the clients if it’s available on the website
A good website should have all the necessary information needed by the client who visits it. Focus when designing the architecture should be placed on giving all information to clients that they need to know about your products and services.
3. Does your website have an appealing and attractive user interface?
The design of your website should be visibly pleasing and appealing in order to drive huge traffics. When the website architecture is being considered you should look at things like large text fonts for easier visibility, more content for your users’ enlightenment.
In place, there should be trust indicators such as a domain name that makes sense, branded email address, a competent design, a reliable host, an about us page, contact page, customer testimonials and a tidy website in terms of grammar. These features give clients confidence as they visit your website.
Another important aspect of the interface is the appearance and accessibility of different gadgets, for example, the appearance on phones and on computer. The interface should be great to accommodate both versions.
4. The website integration.
In your website, you should integrate features and link that related to you. Your company could be having a blog, a Facebook account, twitter, google +, LinkedIn profile or an Instagram account, all this should be linked to your website.
5. The number of pages and their ease of accessibility.
The number of pages on your website should be manageable both by you and the end-users who access them. When accessed the navigation should be done with ease such that the scrolling is easier. One should not take time to find what they are interested in on the website.
At Entwined Media Limited the good news is that for every need you will find proper ready-made architecture solutions and its components once you give us your requirements.
We focus on solving your end-user problems. We first try to understand our customers and then come up with a unique web architecture. #WecanHelp
We understand all this and #wecanhelp talk to us now
Understanding Google Search Console
Want a great tool to get your website more traffic? Then this blog is for you. We’re going to tell you all about a free Google service called Search Console. And show how it can help you, and how you can get it set up.
So what exactly is Google Search Console? Well, it’s a service that gives you feedback about how your website is doing in Google search results.
It has two primary functions. It monitors your performance in Google Search results. And it also shows you how Google “sees” your site.
Say you own a coffee shop, and your website needs some updating. Let’s take a closer look at a few ways Search Console might be able to help you out.
One way is through its “Search Analytics ” reports. This can help you answer a few important questions like which searches bring people to your site. Or tell you when searchers click on your links. They can even let you know which other sites link to yours.
Why is this important?
Well, the “Search Analytics ” report shows lots of things, including the most common searches bringing people to your site. Ideally you’d see words and phrases relevant to your business, like:
Coffee shop Cotswolds, Coffeehouse near me, Pastries near Cotswolds, or Fair trade coffee near me.
If you review the report and see unrelated or irrelevant words and phrases, it’s a hint that the text on your website needs some attention.
Another thing to look for is the number of clicks. You’ll want to know how often your site appears but gets no clicks—that’s a sign your content doesn’t match what people are looking for.
The “Links to your site” report shows websites that link to your site. Think of these as “referrals.” The list should include websites relevant to coffee.
More and more people use mobile devices to access the Internet, so while you’re in Google Search Console you should also check out the “Mobile Usability Report”. This’ll point out pages on your site that don’t work well on mobile phones, which you can then fix to improve your website performance when people search on mobile.
There are two more really handy features within Search Console to know about: “Crawl” reports, and “Google Index ” reports.
“Crawl” reports let you monitor whether Google can visit your web pages. This is important because if Google can’t access your web pages, your content can’t be included in Google’s search results.
The “Google Index ” reports show what information Google recorded about your site and tells you if your pages are accessible.
It’s easy to get started with Search Console.
At Entwined Media we can do all this for you.
We will help you sign up, add your website and complete the verification to prove you own the website.
Now Search Console can generate reports for your site. It might be a few days before you see useful information because it must first gather and process the data. If you see a “No data yet” message, check back later.
When your site’s set up in Google Search Console, we will use the reports to figure out how to improve your presence on Google. Using the reports, we can make changes to help Google better understand your web pages and as a result make your website perform better.
#WeCanHelp
Taking a business online
So what are the key differences between a customer in a physical shop and a customer online?
Imagine you just set a personal goal for 2019 to improve your fitness, and now need new running shoes. In the offline world your journey might go a bit like this:
You visit the local shopping centre, going from shop to shop. Ultimately, you make a decision based on price, quality, returns policy, friendliness of staff, and stock availability. You process all that information, head back to the store with the shoes you liked best, and make the purchase.
When it comes to online purchasing, you’re likely to engage in four distinct stages throughout your online shopping journey. Theses principles are described in the “See, Think, Do, Care” framework, and offer a useful way to identify where a business should invest effort in connecting with customers. Let’s take a look at our shoe shopping example, while highlighting these four stages:
In the SEE stage, you notice that some of your friends have taken up running, and are posting maps of their favourite routes on their social media accounts. This inspires you to start running yourself. In the THINK stage, you get your phone and type ‘what are the best running shoes for beginners?’. This introduces you to a whole lot of online content, from blog articles to targeted ads, giving you more factors to base your decision on. Eventually, you make your purchase, which makes up the DO stage, and perhaps post a photo on social media. This last step of sharing your purchase is part of the CARE stage.
Keep in mind that customers don’t necessarily experience all four stages every time – your individual journey might begin at the THINK stage, or end at the DO stage.
Now let’s combine offline and online activities together. Imagine you are in the sport shop having just tried on the new running shoes. You get out your phone and search for them online – perhaps checking if they are cheaper elsewhere. The chances are you might buy online after visiting a physical store- an approach called ‘showrooming’.
Understanding the differences and similarities between online and offline shopping can help you create a more balanced online customer experience.
So how can you identify where to focus your efforts online? To choose the right channels, find out out who you’re talking to, when you should talk to them, and what you should talk about. This is called audience segmentation.
You can segment customers in many ways, from basic demographics like age and gender, to specific interests. For example, segmenting customers by location may benefit an e-commerce store if certain products are only available to ship to specific areas. Segmentation can also help with your online advertising; as most channels allow you to target paid advertising to specific audiences, based on information like what an audience likes or dislikes. You can also make your ads appear only to people within a certain radius of your shop or business, which can be handy when offering promotions to local shoppers.
To wrap up, when it comes to taking a business online, think about the customers and put yourself in their shoes: which channels do they use most? How do you engage differently with them online and offline?
At Entwined Media Limited, #WeCanHelp!!
0732 998899
