Why is Content Creation Important for my online business?
WHY IS CONTENT CREATION IMPORTANT?
As digital online marketers, we know how important content creation is for a company’s blog page, website and social media sites.
Companies all over the world have their defined way of describing who they are and what they do. Creative Content Creation, helps your company build a reputable brand, gain recognition, retain and acquire customers and most importantly emerge as experts amongst your competitors.
In the creation of content, there are 3 essential factors you have to put into consideration.
1. RELEVANCE
The world keeps changing over time. This means, there is need to stay up-to-date with the information you share with your audiences. You need to come up with a content idea that will be of value to the people who matter most to your business, that is, your customers and prospects.
Safaricom, a tele communication company in Kenya launched its 4G service in October 28, 2016, across seven cities that is, Nairobi, Mombasa, Kisumu, Eldoret, Nakuru, Kisii and Meru. With this new product, Safaricom continues to create different content that will ensure they attract, reach and engage their target audience hence acquire more sale for the service.
2. FRESH
Remember, it is easy to sell a solution to a current pain than to solve it when it is less of a concern. It is easy to sell a phone to someone who has just discovered that it will cost them 8,000 ksh to repair their old phone. News sites are the best when it comes to staying fresh and timely.
Mpasho is number one freshest Kenyan entertainment news site. They will always inform and share stories about prominent and celebrities that will arouse their audiences emotions hence create the desire to read through their articles.
An example is an article they wrote concerning Prezzo, a Kenyan music artist.
MPASHO EXCLUSIVE: Prezzo Involved In a Drunk Driving Accident after Leaving Ngong Road Bar
3. CUSTOMERS PAIN POINTS
Identify where the pain is. Get an understanding of what your audiences finds urgent, rough and worrying. With that in mind, find an in depth solution. As you look at the pain points of your customers, ensure that you use the right channels to reach your audience. This may be inform of visual content videos, blog posts, short reports or emails amongst many others.
We understand your pain points, therefore, our team of experts help you figure out the right content for your website, helps in managing your social media accounts and manage your display ads paid search ads.
Building a website requires the right Technical Architecture from the beginning!
Every company has a mission and a vision. The vision starts to fall into place when you have a world class design. To do this you require up-to-date skills to develop the technical solution for your digital strategy.
Web architecture is the foundation of the majority of worldwide networks on devices, apps, and services using web based communications. It is a layer that deals with challenges such as security, sales, efficiency and robustness of your website.
There are many platforms to build on but as a company, ou need to know the following;
1. Does the company platform describe your company well?
A good architecture should be that it describes your company well and in the easiest way to understand. All the relevant information about your company should be available on the website for example.
In most cases the basic architecture includes a homepage, an about page(For the company profile), Services page, careers page, contacts and other important plugins that link to your website.
2. Also you should know and ask yourself if all the information needed by the clients if it’s available on the website
A good website should have all the necessary information needed by the client who visit it. Focus when designing the architecture should be placed on giving all information to clients that they need to know about your products and services.
3. Do your website have an appealing and attractive user interface?
The design of your website should be visibly pleasing and appealing in order to drive huge traffics. When the website architecture is being considered you should look at things like large text fonts for easier visibility, more content for your users enlightenment.
In place there should be trust indicators such as a domain name that makes sense, branded email address, a competent design, a reliable host, an about us page, contact page, customer testimonials and a tidy website in terms of grammar. This features give clients the confidence as they visit your website.
Another important aspect of the interface is the appearance and accessibility on different gadgets for example the appearance on phones and on computer. The interface should be great to accommodate both versions.
4. The website integration.
In your website you should integrate features and link that related to you. Your company could be having a blog, a facebook account, twitter, google +, Linkedin profile or an instagram account, all this should be linked to your website.
5. The number of pages and their ease of accessibility.
The number of pages on your website should be manageable both by you and the end users who access them. When accessed the navigation should be done with ease such that the scrolling is easier. One should not take time to find what they are interested in on the website.
At Entwined Media Limited the good news is that for every need you will find a proper ready made made architecture solutions and its components once you give us your requirements.
We focus on solving your end user problems. We first try to understand your customers and then come up with a unique web architecture. #WecanHelp
Am I using the right Digital Media Platforms? A Platform Analysis guide!
For each organization, you need to know the items or things in your digital marketing that drive your short-term interests but you also need to understand what impact it is having on some of your ongoing trading performances.
This analysis gives an important guide on what to do in order to succeed online; choosing the right platform(s) is of utmost importance to attract the relevant customers who will need your products and/or services.
In Digital Marketing, a digital platform refers to either hardware or software of a site for presenting content, for example, Facebook, Instagram, Twitter, Blogs, Websites and sometimes SMS. It brings together the different user groups that is, consumers and producers who do not know each other thus facilitating interaction.
One also has to consider do they have the right hosting servers if a website has a lot of downtime that means loss of business for the business provider!
At times, we confuse what is marketing campaigns, branding, and digital platforms. Simply for campaigns and branding, they are marketing strategies that incorporate digital platforms
Hence, platform analysis is the determining through research of your existing digital platforms on what you need to do in order to succeed in online marketing.
What we do.
At Entwined Media Limited when we carry out your platform analysis and engage with you, we help you to answer the following questions.
What platform(s) is your company using for its digital marketing?
If you have a platform for digital marketing, which platform are you using? It could either be a Facebook account, Twitter, the company Website, an SMS platform and many more.
Among the platforms you have how are they performing? Are they generating leads for potential clients or customers? Are they giving the desired feedback from customers about your product and/or services?
●Which of the platform is the best performing among them all?
●What is making customers attracted to the best performing platform?
●Which other platforms in existence can you venture into and generate success?
●Which platform has a potential among them all?
●Where should focus be directed more?
●How can you improve those platforms that are not performing best?
When we answer these questions and more we are able to do an analysis and see what strategy best fits your company.
Benefits of platform analysis.
1. Reduce Costs.
This helps in determining the platforms that we most need and we put more focus on them. By doing so we help you spend your resources prudently on the most important sources and by avoiding the unnecessary ones you save a lot on your resources hence reducing your operating costs of the platforms.
2. Maximise Capability.
When a platform analysis is carried out you are able to maximise your capability by using the platforms that are beneficial to your company and help you to grow.
3. Gain Speed to put products on the target markets.
A good analysis of the platforms helps us to understand which channels are the best to help with reaching the company’s target markets
4. Foster collaboration and Innovation for new products and Services.
With platform analysis we help you to create a collaboration between your channels for effective working between them. This creates and actualizes the idea of killing two birds with a stone once there is effective collaboration.
At Entwined Media Ltd, #WeCanhelp.
What is a Digital Online Audit?
Insight
Accessing your online presence and effectiveness of your digital marketing tools is vital. It is a self check routine of your entire digital ecosystem that allows you to gain insights on how your programs are performing and how you can speed things up for you return on investments.
Importantly here is to reconsider if your current digital marketing and presence are functional. Don’t rely on guess work. Do an online Audit.
What is an Online Audit?
Online Auditing can be defined as a process of examining the activities, techniques, processes and the performance of your existing digital campaign. Also, it can be described as the process that provides a business with a ‘zoomed out’ perspective of your entire online marketing efforts along with reviews of specific marketing channels.
This gives you a competitive advantage and ensures optimization of your marketing resources. At Entwined Media Limited we conduct your online audit and review your online presence and capabilities through a dedicated assessment. This analysis reveals your SWOT factors.
Benefits of Online Audit
Performing an audit of your online marketing strategy is a great place to start if your business is looking to gain a competitive advantage and ensure your marketing resources are not going into waste.
An Online Audit on regular basis is one way to keep your company ahead of the curve. A detailed understanding of how your online marketing campaigns are performing will give you the competitive edge and help you increase revenue.
By reviewing content across your digital channels, you will be able to identify opportunities to improve performance. Some the benefits your business will receive with a professional digital marketing audit includes:
● A detailed, data-based analysis of your current online marketing campaigns.
● A structured approach to help you understand the performance of your digital content.
● Know the costs of your digital strategy and review ROI.
● Review your competitive positioning in your market to maintain a competitive advantage in your target market.
● Detailed analysis of particular channels based on your needs and business goals.
● Helps come up with a well-defined marketing plan
● It creates business clarity for optimum resource utilization.
Comprehensive analysis and suggestions to address problem areas. You will also receive professional insight to optimize and next-step guide to improving your area of interest.
What we do.
At Entwined when we carry out your online audit strategy you will learn: how to improve your web presence with a targeted focus area to generate more leads, other channels to focus on and effective ways to plan digital online marketing.
Our team helps you to understand the following.
1. What you are currently using and the effectiveness of it.
2. The reach of your online strategy in terms of the rank, do you have an email? Is there a social media presence?
3. The digital architecture you are using and help you answer questions like, is your website accessibility easier or user-friendly? How best are your social media channels setup?
4. Content. Do you have a content strategy in place? How strong are your content assets? What formats are you using? Text? Video? Photos? Audio? Applications?
5. Conversion. Are your digital channels designed with a conversion funnel in mind? Do you have any forms on your website, Facebook, blog, etc? What is your rate of form fills per visitor? What is your form abandonment rate?
6. Integration. Are social media channels accessible from your website? Are you cross linking from one social media channel to another? Are you linking back to your website from social media channels? Do your offline activities connect back to digital channels i.e. print ads, trade shows, etc.
7. Measurement. Do you have objectives in place for awareness, influence, engagement, and action? What metrics are you using to gauge performance? Do you have reporting protocols in place? What is the frequency of measurement and reporting? Are there feedback loops in place? Are reports analyzed and acted upon?
At Entwined, #WecanHelp
Did you know how influential digital marketing is?
Marketing has experienced great changes where online marketing is dominating today. The change has led to companies from small businesses, medium sized businesses and corporate companies alter their way of marketing with the aim of increasing traffic and sales. The shift has not only affected the business world but individual brands who have to increase the number of followers and likes on their social media accounts.
The influence and massive use of the internet has hence enhanced the growth of digital marketing. Any business person is able to market their products and services using the different forms of digital technologies. The main focus will be based on the influence of social media in boosting your business growth.
SOCIAL MEDIA MARKETING
Social media has earned so many people’s attraction. With the different platforms, individuals from different parts of the world can connect, create, interact and share ideas and information based on their interests with the availability of internet. The computer-mediated technologies can be accessed easily from smartphones, tablets, laptops and computers.
The different types of social media
Looking at other marketing strategies, social media outshines the rest in terms of time, cost, feedback and consumer reach.
Time
With the knowledge and understanding on the use of social media, you can easily reach your audience at any given point and at any given time. The posts are not limited and as a business person your target audience can access your accounts at ease hence access information based on the services and goods you offer.
Always in time changing your customers lives
Cost
You only get to pay for internet in order to reach out. Digital Marketing Companies who help in boosting the image of your business by creating content for your social media enable your business to reach out to your clients at an affordable price compared to when you have to pay for so much in order to sell your brand through Television ads, Radio ads, print ads and bill boards.
Feedback
The most important part for your business is feedback from your consumers. Social media gives you the chance to interact with your clients, share, and grow from the different response shared and most of all gain trust. Looking at the traditional modes of marketing, messages from organizations are passed across through the different platforms which lack a medium for response. Consumers feel a sense of belonging once they get to share their views based on the services and products got. It further grows once they get feedback from the source.
Consumer reach
The fact that the social media platforms are worldwide explains it even more. You are able to target a large audience since your business is available on the internet. Interested parties access information through your website and social media accounts.
Digital online marketing enables you lead your competitors.
Things that differentiate you from your competitors
Every organization has something unique that distinguishes it from another even when they lie on the same line of business. The ideal question would be, what makes you stand out from the many competitors around you?
1.BRAND
The uniqueness on your brand, sign, symbol and words created on your image identifies your product thus differentiating it from your competitors. A unique brand establishes a trademark by standing for diverse values and benefits. Over a period of time, a well-established brand becomes associated with a level of credibility, quality and satisfaction in the customer’s mind.
2.MARKETING STRATEGY
As a business person, the need to understand your past, present and future is important for the development of your organization. Your marketing strategy enables you to define your vision, mission and business goals hence outlines the steps needed in order to attain your goals. The need to be ahead of your competitors should be the main focus thus a marketing strategy ensures that as an organization you are able to describe your business in terms of the services and products offered, explains the position and role of your products and services in the market, profiles your customers and your competition, identifies the marketing tactics aimed to be used and allows you to build a marketing plan and measure its effectiveness.
NB: The marketing strategy develops over the years consequently leading to your business dominating.
3.ADVERTISING SKILLS
Once you are equipped on the type of customers for your business, the advertising skills chose helps you be distinct. Today’s world has brought a shift on the types of advertisement skills applied for a business. More people are connected online leading to the growth on internet usage in the country. The knowledge applied to reach your audiences adds up an advantage for the business being run helping you grab the attention of a wider audience.
4.COMMUNICATION SKILLS.
The need for excellent Public relations (PR) is highly needed in any organization. PR is broad, it ensures that the relationship between the organization and its clients is well maintained and so is its image. Many customers associate themselves with organizations governed by the right PR personnel members. The communication process enables the transfer of a message from the sender to the receiver enhancing on an organization’s growth. Through the different comments got from your customers, the organization is able to improve and advance the quality of their services and products.
There are different online digital marketing companies that have specialized on ensuring that your brand and your marketing strategy is well represented by guaranteeing your business a unique aspect in the competitive world of business.
Did you know how influential digital online marketing is?
Marketing has experienced great changes where online marketing is dominating today. The change has led to companies from small businesses, medium sized businesses and corporate companies alter their way of marketing with the aim of increasing traffic and sales. The shift has not only affected the business world but individual brands who have to increase the number of followers and likes on their social media accounts.
The influence and massive use of the internet has hence enhanced the growth of digital marketing. Any business person is able to market their products and services using the different forms of digital technologies. The main focus will be based on the influence of social media in boosting your business growth.
SOCIAL MEDIA MARKETING
Social media has earned so many people’s attraction. With the different platforms, individuals from different parts of the world can connect, create, interact and share ideas and information based on their interests with the availability of internet. The computer-mediated technologies can be accessed easily from smartphones, tablets, laptops and computers.
The different types of social media platforms
Looking at other marketing strategies, social media outshines the rest in terms of time, cost, feedback and consumer reach.
Time
With the knowledge and understanding on the use of social media, you can easily reach your audience at any given point and at any given time. The posts are not limited and as a business person your target audience can access your accounts at ease hence access information based on the services and goods you offer.
Cost
You only get to pay for internet in order to reach out. Digital Marketing Companies who help in boosting the image of your business by creating content for your social media enable your business to reach out to your clients at an affordable price compared to when you have to pay for so much in order to sell your brand through Television ads, Radio ads, print ads and bill boards.
Feedback
The most important part for your business is feedback from your consumers. Social media gives you the chance to interact with your clients, share, and grow from the different response shared and most of all gain trust. Looking at the traditional modes of marketing, messages from organizations are passed across through the different platforms which lack a medium for response. Consumers feel a sense of belonging once they get to share their views based on the services and products got. It further grows once they get feedback from the source.
Consumer reach
The fact that the social media platforms are worldwide explains it even more. You are able to target a large audience since your business is available on the internet. Interested parties access information through your website and social media accounts.
Digital online marketing enables you lead your competitors.
5 Ways to gain trust with your clients
Did you know it would take one minute to lose a friend but years to have one. Relationships are based on trust. One would ask what it really means when people trust and understand each other.
The photo below demonstrates trust.
As an organization, there are ways which would enhance on building trust with your clients.
Ø BUILD FRIENDSHIP
As a business person, friendship is created through interaction. Responding to people’s needs and ensuring the flow of communication is always intact builds up the friendship. The more friends you acquire as an organization the more you earn for your business.
Ø CONSISTENCY AND TRANSPARENCY
Transparency: Being indisputable as a business person hence your clients are able to see-through your every moves since everything done displays clarity.
A bank which gives details based on the profits and loss made in a year would earn clients trust more compared to one which only shows the profits gained yearly.
Consistency: On the other hand, holding up together everything stated for your clients and being firm on your actions enables a business person to build trust. Ensuring that your first impression towards your clients remains intact as your relationship grows.
Ø COMMUNICATION
The act of communicating enhances feedback from the clients. The process of communication can be developed through the creation of social media accounts which enhance response from diverse people thus enhancing growth and development. Many people are connected to the internet today, this therefore makes it better for an organization to connect with their clients and improve on their relationship. Responding to your clients views demonstrates responsibility and accountability hence boosting trust.
Ø KEEP YOUR PROMISE
Former American football player, coach and analyst once said, “Don’t ever promise more than you can deliver but always deliver more than you can promise.” Remember the more you deliver your promises the more you earn trust from your clients.
Ø QUALITY CUSTOMER SERVICE
Good services are acknowledged while great services are not forgotten. Responding quickly to your customers by fixing mistakes and going the extra mile having in mind the relationship is a long time thing since customers are for life earns more trust for your business.
Your customers are looking for you but can they find you?
The inclination for more clients gets stronger every single second. The question on how your sales are doing lingers through your mind. The big question is, where are the raving crowds demanding for your products?
As a business person, you need to ask yourself whether you are using the right marketing methods. The first question you need to ask is:
1. Are you using traditional marketing methods?
If yes, the strategies being used under traditional marketing leads to forced methods in order to gain customers. The marketing strategies used involve sales promotion as a way of creating incentive for customers to buy products or services.
Offer trials, prizes amongst others are the major influences under traditional marketing. You must understand there are various factors that come in line with the use of traditional marketing, whereby your main aim is to acquire sales, create brand awareness and obtain customers.
Traditional marketing uses various facets such as, business cards, print ads in magazines and newspapers, posters, fliers, commercials on radio and TV, brochures and billboards. Over the last year, traditional marketing was said to have reduced nearly at 60%.
The cost to reach your audience is extremely high compared to digital marketing.
The key factor is, today many people have digitalized and the means by which people look for products and services has turned around which now leads us to the second question.
2. Are you using online marketing methods?
Customers today are searching for products and services online. According to Communication Authority of Kenya, there are 37.4 million internet users.
The most important question you need to ask yourself is, what are users using the internet for? Customers use the internet to bank, research and shop, connect and share.
Digital strategies can reach an infinite audience hence the possibility to tailor digital campaign thus reaching a local audience. While on the web the entire globe is reached when appropriately placed.
Online marketing allows plenty of direct contact between the audience and the business which means very valuable consumer feedback is gained.
Customers have different reasons for searching for a local business. This can be, for them to purchase/ shopping trip, plan for an activity, find a specific product or service, explore the area or read about the business.
The factors that would drive online shoppers is shown below.
Online digital marketing companies ensure that, your business acquires websites, social networks (Facebook, twitter, and google+), online maps, websites or apps displaying your business discounts and advices or reviews, forums and blogs. Among the digital marketing companies in Kenya is; Entwined Media a digital online marketing company that helps you stand out.
0732 998899
