Building a successful SEO campaign
An SEO campaign is a coordinated effort and technique to increase your website’s search engine rankings. An SEO campaign comprises various factors like keyword research, quality content, and creating backlinks. These factors can enhance your brand’s credibility and get you more profits and valuable potential clients.
These are the steps to follow to run a successful SEO campaign:
ANALYZE YOUR WEBSITE SETUP
The first thing to check before launching an SEO campaign is to analyze your website. Your website should be user-friendly and should be positioned on a platform that can ensure the progress of your business by enhancing the visibility of your site.
PERFORM AN SEO AUDIT
The next step is to examine your website’s SEO healthiness by performing an SEO audit. An SEO audit work as a means of assessing the website and overseeing its functionality and ability to appear in Search Engine Results Pages (SERP). As part of the audit process, you need to review your technical SEO infrastructure.
SET YOUR CAMPAIGN GOAL
Usually, an SEO campaign has specific goals and targets. The campaign goal includes improving brand image, increasing your visibility, resolving various consumer issues, and increasing e-commerce solutions.
Generally, every SEO campaign that you run should be part of your general SEO action plan. The action plan is based on your SEO strategy and can include one or more campaigns.
PERFORM TOPIC AND KEYWORD RESEARCH
You might ask yourself what’s the difference between a topic and keyword research?
Well, a topic refers to a set of related search terms e.g. SEO while Keyword research refers to something very specific e.g. how to create an SEO campaign.
The reason one needs to do topic research first and not go directly into keyword research is to learn as many details as possible about your topic. Also, keyword search is the core of the SEO process as it helps create relatable content which can increase your site’s visibility and get you more business prospects.
CRAFT YOUR PAGE TITLE
The next step before writing the content is to craft your page title. Your page title should be similar to your content quality and service description. It is important to have a unique, enticing, and creative page about your brand and company for the users to click on.
PUBLISH GREAT CONTENT
Content is the king of today’s market. Content improves your visibility on search engines which direct traffic to your website and motivate people to purchase your products or services. To make your content look attractive and purpose-oriented, you should write in-depth and demonstrate authority and expertise about your brand.
Interested in converting your online business leads to sales?
Talk to us today.
Internet Marketing Strategies
A strong online marketing strategy will help you boost your business. These 10 digital strategies have been proven by Entwined Media to help companies in Kenya and all over the world to improve their performance.
Search engine optimization (SEO)
Pay-per-click (PPC) advertising
Content marketing
Social media
Affiliate marketing
Email marketing
Reputation management
Web desi
Conversion rate optimization (CRO)
Influencer marketing
We understand all this and #wecanhelp talk to us now
Understanding Google Search Console
Want a great tool to get your website more traffic? Then this blog is for you. We’re going to tell you all about a free Google service called Search Console. And show how it can help you, and how you can get it set up.
So what exactly is Google Search Console? Well, it’s a service that gives you feedback about how your website is doing in Google search results.
It has two primary functions. It monitors your performance in Google Search results. And it also shows you how Google “sees” your site.
Say you own a coffee shop, and your website needs some updating. Let’s take a closer look at a few ways Search Console might be able to help you out.
One way is through its “Search Analytics ” reports. This can help you answer a few important questions like which searches bring people to your site. Or tell you when searchers click on your links. They can even let you know which other sites link to yours.
Why is this important?
Well, the “Search Analytics ” report shows lots of things, including the most common searches bringing people to your site. Ideally you’d see words and phrases relevant to your business, like:
Coffee shop Cotswolds, Coffeehouse near me, Pastries near Cotswolds, or Fair trade coffee near me.
If you review the report and see unrelated or irrelevant words and phrases, it’s a hint that the text on your website needs some attention.
Another thing to look for is the number of clicks. You’ll want to know how often your site appears but gets no clicks—that’s a sign your content doesn’t match what people are looking for.
The “Links to your site” report shows websites that link to your site. Think of these as “referrals.” The list should include websites relevant to coffee.
More and more people use mobile devices to access the Internet, so while you’re in Google Search Console you should also check out the “Mobile Usability Report”. This’ll point out pages on your site that don’t work well on mobile phones, which you can then fix to improve your website performance when people search on mobile.
There are two more really handy features within Search Console to know about: “Crawl” reports, and “Google Index ” reports.
“Crawl” reports let you monitor whether Google can visit your web pages. This is important because if Google can’t access your web pages, your content can’t be included in Google’s search results.
The “Google Index ” reports show what information Google recorded about your site and tells you if your pages are accessible.
It’s easy to get started with Search Console.
At Entwined Media we can do all this for you.
We will help you sign up, add your website and complete the verification to prove you own the website.
Now Search Console can generate reports for your site. It might be a few days before you see useful information because it must first gather and process the data. If you see a “No data yet” message, check back later.
When your site’s set up in Google Search Console, we will use the reports to figure out how to improve your presence on Google. Using the reports, we can make changes to help Google better understand your web pages and as a result make your website perform better.
#WeCanHelp
Taking a business online
So what are the key differences between a customer in a physical shop and a customer online?
Imagine you just set a personal goal for 2019 to improve your fitness, and now need new running shoes. In the offline world your journey might go a bit like this:
You visit the local shopping centre, going from shop to shop. Ultimately, you make a decision based on price, quality, returns policy, friendliness of staff, and stock availability. You process all that information, head back to the store with the shoes you liked best, and make the purchase.
When it comes to online purchasing, you’re likely to engage in four distinct stages throughout your online shopping journey. Theses principles are described in the “See, Think, Do, Care” framework, and offer a useful way to identify where a business should invest effort in connecting with customers. Let’s take a look at our shoe shopping example, while highlighting these four stages:
In the SEE stage, you notice that some of your friends have taken up running, and are posting maps of their favourite routes on their social media accounts. This inspires you to start running yourself. In the THINK stage, you get your phone and type ‘what are the best running shoes for beginners?’. This introduces you to a whole lot of online content, from blog articles to targeted ads, giving you more factors to base your decision on. Eventually, you make your purchase, which makes up the DO stage, and perhaps post a photo on social media. This last step of sharing your purchase is part of the CARE stage.
Keep in mind that customers don’t necessarily experience all four stages every time – your individual journey might begin at the THINK stage, or end at the DO stage.
Now let’s combine offline and online activities together. Imagine you are in the sport shop having just tried on the new running shoes. You get out your phone and search for them online – perhaps checking if they are cheaper elsewhere. The chances are you might buy online after visiting a physical store- an approach called ‘showrooming’.
Understanding the differences and similarities between online and offline shopping can help you create a more balanced online customer experience.
So how can you identify where to focus your efforts online? To choose the right channels, find out out who you’re talking to, when you should talk to them, and what you should talk about. This is called audience segmentation.
You can segment customers in many ways, from basic demographics like age and gender, to specific interests. For example, segmenting customers by location may benefit an e-commerce store if certain products are only available to ship to specific areas. Segmentation can also help with your online advertising; as most channels allow you to target paid advertising to specific audiences, based on information like what an audience likes or dislikes. You can also make your ads appear only to people within a certain radius of your shop or business, which can be handy when offering promotions to local shoppers.
To wrap up, when it comes to taking a business online, think about the customers and put yourself in their shoes: which channels do they use most? How do you engage differently with them online and offline?
At Entwined Media Limited, #WeCanHelp!!
The Online Opportunity
It’s no secret that the world has embraced all things digital since the birth of the internet. Now we’re going to talk about how many people are online worldwide, and find out how those people are spending their time online. And finally, tell you how your business can benefit from the still-booming digital trend.
To give you an idea of the explosion of online usage over the last 15 years, consider this: In 2000, about 361 million people were online worldwide. In 2016, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online.
For instance in India, the numbers are growing at an impressive rate with over 34.8% Indians having Internet access in 2016. Indians are so connected that they have an average of 0.80 mobile subscriptions each, that’s nearly one mobile line per person!
No matter which device they use, on average, people spend over 3 hours per day which is more than 90 hours in a month!
So what are they doing with all that time online? And how can your business tap into this opportunity?
Many of these digitally connected people are shopping.For example, there were close to 100 million online shoppers in India by the end of 2016.
Online video has also seen double-digit growth in the last five years, with millions everyday watching video on social sites or via websites such as Youtube, Netflix, etc.
And people are spending hours, socialising and sharing—nearly 2 and a half hours of their time spent online per day is on social media sites.
If you’re a business owner, all these people doing all these things online presents loads of potential for you.
And as time goes on, people will continue to use the Internet in even more ways that will impact your business.
It’s been truly a modern miracle to witness how the Internet has transformed our daily lives in such a short span of time.
In every country, in every region, across the globe, the world has made a fundamental and profound shift to digital. This is an opportunity any business can embrace.
Talk to us and we’ll show you how.
How much does Social Media cost in Kenya?
Businesses in Kenya are increasingly realizing the value of social media; and that is a good thing. But with value comes cost and that is what I would like to delve into today.
Is Social Media Cheap?
The word out there is that social media is cheap and many a social media practitioner in Kenya will attempt to prove this to you through case studies, research, and sometimes actual implementation. Internationally as well, it is common knowledge that social media represents the cheapest marketing option for businesses. But beyond marketing, the value of social media is seen and felt in its facilitation of many other business functions like sales, customer care, research and development etc. So I ask again, why is social media considered cheaper yet it is the most versatile platform for businesses to advance themselves?
Cost Misconception
I guess all the blogs written about how cheap social media is have led to this prevalent misconception that social media should cost next to nothing. Businesses are trying to employ social media at no cost and while the dive into social media is welcome, the just as many casualties of social media disasters point to this wrong approach tiered on a flawed perception. Cheap or cheaper does not mean nothing or next to nothing; it means there will be a cost attached albeit cheaper either in terms of same costs you employ in marketing but better ROI or a fraction of what you use in marketing or R&D for similar ROI.
Cheap Cheapens Social Media
The blogs that should be going out should not be stating how cheap social media is but rather how relatively cheaper it is. Stating social media is cheap cheapens our work as Social Media solutions providers because it creates the perception that anybody with knowledge of these shiny social media tools can do what we do. And that is the reason most businesses try to pull it off using interns. Our work is not being seen as an executive level grasp of business objectives infused with an understanding of emerging technologies with the end result being a strategic deployment of social media across the organization in a way that fundamentally changes how the business runs and ultimately improves the bottom-line.
Social Media Costs
The truth is that social media is relatively cheaper. You will get but ROI given the same resources. And it is important to realize that social media does not replace most business functions but rather facilitates most of these functions in a way that enables them to scale. Social Media is time intensive and human resources intensive as well; both of which have a cost connotation. There are services that cost cold hard cash and those have to be factored in too. So the next time someone says social media is cheap, what they mean is it is relatively cheaper.
Digital Online Management – Get A Specialist To Manage Your Online Assets
The content that potential customers find online about your brand can be the difference maker for your business. We specialize in providing Digital Online Management services that help build trust in your organization.
Your online position is the merging of every piece of information about you online. This data comes together to form an opinion in a person’s mind about you or your brand, whether positive or negative. The easier it is to find the information, the more of an impact it will have on your reputation. The primary platforms that define your online reputation include:
● Google Search
● Google Autocomplete
● Wikipedia
● Google Reviews
● Online Directory
● Social Media Profiles (Facebook, Twitter, Instagram etc.)
With Digital Online Management, we work hard to make all of the positive information easy to find on a day to day basis. We act as your representative on the different platforms by providing rock-solid team management that engages potential clients for you. At the same time, we use many different strategies and tactics to diminish the visibility of negative content, or in some cases, remove it from the web altogether. The end result is a positive online reputation because when people search your name or brand, they instantly find positive content.
What makes online communication unique from others is its immediate access to consumers and outcome. As with any media, a successful approach to digital- and social media requires knowing what you are doing, how you are doing it, and why. Social media networks have become vital to success as traditional media outlets, especially for reaching younger constituents. And when you don’t work with digital media on a daily basis, it takes time and effort to stay updated on the know-how for managing all your social communities effectively. That’s why we offer you the services of managing your accounts with Facebook, Twitter, Instagram, and other social media.
You only get one chance to make a first impression, at Entwined Media #WeCanHelp you make it a great one.
Lead Generation – Successfully Converted Your Leads Into Sales
Lead Generation is the process of stimulating customer attention into your business for the purpose of further rendezvous. It is the sowing of seeds.
Today, lead generation is carried out in digital platforms. Online lead generation is your marketing weapon and to win the war depends on how you utilise this powerful weapon. Utilising lead generation begins from understanding the importance of lead generation and its impact.
It is the process of getting an individual or organisation’s contact information of who/which is showing interest in the product or service that you offer. In order to generate such leads on a digital platform, first, you have to drive traffic to your business website.
Traffic to your website can be generated in numerous effective ways. All it takes is consistency.
You can do so by SEO, softwares, keywords, guest blogging, sales prospecting methods, social media platforms and much more.
The next step would be to have a lead generation form. Just driving traffic to your website and not getting their contact details would make them a site visitor and not your lead. You should communicate with the site visitors to convert them into a leads. Such communication for a long term relationship can be best done through emails.
Lead Generation Form:
Lead generation forms are the most important component of lead generation. It facilitates the overall process by collecting information of the site visitors. This helps you convert such visitors into actual leads.
It helps you compile user data
Site visitors don’t just submit their contact information. You need to a plan in order to compel them into submitting. This can be done by providing offers.
An offer is something that you offer to the site visitor that compels them to give their contact information. It becomes a critical part of your lead generation process as it persuades the visitor to share their personal information.
The important part in lead generation campaigns is the CTAs or Call To Actions.
Call To Action is either a button on the website that directs a site visitor to take a particular action. A compelling CTA takes users to your offer thereby allowing them in providing their contact information.
Lead Management
Leads come from different sources such as Web sites, social media, direct mail, third-party providers, events and call centres. Businesses undertake marketing strategies to attract potential customers, whether at the shopping mall, over the Internet or in person on the retail floor. It is vital to identify, understand and take relevant action immediately, as soon as the consumer states an interest.
Managing the generated leads helps you understand which tactics are bringing in the best or most leads. Thereby, you can optimise your plan to be both efficient and effective.
Lead Nurturing
Lead Nurturing is a relation-expanding process. It uses media platforms such as email, whitepapers, blogs, telecommunication, social media, third-party articles etc. The aim of lead nurturing is to support the prospects with relevant information and engage the same leads in an ongoing dialogue.
The goal of lead nurturing is to support and nurture long-term opportunities with the hope that these prospects or leads may indulge in future sales
Lead Conversion
Lead conversion is the final stage in this process. This means that the prospect has successfully converted into a sale. It helps us organise our prospects and move them through the sales cycle. This is the sole reason behind generating leads; to convert leads into paying customers. Leads become a dead asset if you’re not keeping in touch via follow-ups.
This doesn’t mean that the customer contact can be scrapped. It is of utmost value to the company. Even after the transaction is complete with the customer, the relationship still goes on. The existing customers are the best in generating more leads. And converting these leads is not as hard as they were referred by the existing customer and he adds brand value.
What is your lead generation process like? Do talk to us #WeCanHelp
0732 998899
