Social Profiles – The New-Age Tool
he creation of social profiles for the purpose of marketing is a new-age tool. Many SEO services tend to create fake profiles on social media networks to contact and tap potential consumers. However, they do not really follow a method that earn a favorable return on investment. The online users who are contacted are simply not interested because these social profiles are intruding on their privacy.
Our social profile creation services are markedly different. We do not believe in pushing across web links and spamming social media users. We carefully profile what kind of consumers we are targeting and process accordingly.
Different social media channels have specific demographics. While you will find people having a nice time on Facebook, those on LinkedIn are serious professionals. Our social profile creation services make this distinction while strategizing your online business. We keep in mind the consumer group that you are looking at. Then we create social profiles. Our social profiles are not half-baked jobs that are used to push links to your website on a random basis. A lot of study and research goes into creating online designs that are most effective for your business. Social media is not a teenage phenomenon anymore. It is a professional marketing tool and hence need to make optimum use of it.
It’s a off-page technique used by SEO’s to create profile for their client websites using various social channels. It is a one type link building technique. For a social profile creation you require:
● A company name
● Website address
● Company address
● A brief and detailed description of your company
● An email address
● Contact telephone
● Company Logo
To start off social profile creation services, we engage the following criterion:
● Well-researched and complete social profiles according to the stipulation of your business. The background information and a rough biography sketch is created so that SEO service administrators can handle them uniformly.
● Study social media networks and understand their demographic patterns. We focus our efforts on platforms that your targeted potential customers are using
● Social profiles are used to interact and post comments on social media networks. Also they are used to publish blogs and articles to generate opinion and interest about your brand
● Create a brand identity for your business by using social profile creation services
When you create a social profile you need to optimize your profile 100% so that the users can easily get view of your profile. Main importance is to provide information for the user.
At Entwined Media Ltd #WeCanHelp.
What is SEO – Search Engine Optimization all about?
SEO which stands for Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engines such as Google, Bing, Yahoo and other search engines.
When you search for something in google, you get a huge number of relevant results and most of the people including you I guess try to get the desired content within the first page. Most of the time we don’t bother to move even to the second page of the search results.
Here the idea of SEO comes into play. When you own a website and have included good content there, it’s not obvious that your potential clients will get to the content. In this case you have to go through some rules and ways to make it familiar to search engines like google. An effective and well optimized content can take place in the first page of Google search results.
Now a question may arise that which words would the readers use to find your article. It is also a part of SEO. The words are known as keywords. You have to use those keywords in your website properly and by following the rules of SEO.
It involves strategies, techniques and tactics used to increase the amount of visitors to a website to obtain a high-ranking placement in the search results page.
It’s about making your site better for people too.
Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.
1. On-page optimization- refers to website elements which comprise a web page, such as HTML code, textual content, and images.
2. Off-page optimization- refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind).
All these helps in improving your visibility. When we talk about visibility, we mean how high up the SERP (Search Engine Results Page) your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimization and site speed.
The landscape of SEO changes fast, at Entwined Media Limited we help navigate the unpredictable terrain. Whether it’s a new change in Google’s algorithm, or dealing with semantic natural language search, or implementing the latest accelerated mobile page technology, at Entwined Media Limited #WeCanHelp.
Am I using the right Digital Media Platforms? A Platform Analysis guide!
For each organization, you need to know the items or things in your digital marketing that drive your short-term interests but you also need to understand what impact it is having on some of your ongoing trading performances.
This analysis gives an important guide on what to do in order to succeed online; choosing the right platform(s) is of utmost importance to attract the relevant customers who will need your products and/or services.
In Digital Marketing, a digital platform refers to either hardware or software of a site for presenting content, for example, Facebook, Instagram, Twitter, Blogs, Websites and sometimes SMS. It brings together the different user groups that is, consumers and producers who do not know each other thus facilitating interaction.
One also has to consider do they have the right hosting servers if a website has a lot of downtime that means loss of business for the business provider!
At times, we confuse what is marketing campaigns, branding, and digital platforms. Simply for campaigns and branding, they are marketing strategies that incorporate digital platforms
Hence, platform analysis is the determining through research of your existing digital platforms on what you need to do in order to succeed in online marketing.
What we do.
At Entwined Media Limited when we carry out your platform analysis and engage with you, we help you to answer the following questions.
What platform(s) is your company using for its digital marketing?
If you have a platform for digital marketing, which platform are you using? It could either be a Facebook account, Twitter, the company Website, an SMS platform and many more.
Among the platforms you have how are they performing? Are they generating leads for potential clients or customers? Are they giving the desired feedback from customers about your product and/or services?
●Which of the platform is the best performing among them all?
●What is making customers attracted to the best performing platform?
●Which other platforms in existence can you venture into and generate success?
●Which platform has a potential among them all?
●Where should focus be directed more?
●How can you improve those platforms that are not performing best?
When we answer these questions and more we are able to do an analysis and see what strategy best fits your company.
Benefits of platform analysis.
1. Reduce Costs.
This helps in determining the platforms that we most need and we put more focus on them. By doing so we help you spend your resources prudently on the most important sources and by avoiding the unnecessary ones you save a lot on your resources hence reducing your operating costs of the platforms.
2. Maximise Capability.
When a platform analysis is carried out you are able to maximise your capability by using the platforms that are beneficial to your company and help you to grow.
3. Gain Speed to put products on the target markets.
A good analysis of the platforms helps us to understand which channels are the best to help with reaching the company’s target markets
4. Foster collaboration and Innovation for new products and Services.
With platform analysis we help you to create a collaboration between your channels for effective working between them. This creates and actualizes the idea of killing two birds with a stone once there is effective collaboration.
At Entwined Media Ltd, #WeCanhelp.
What is a Digital Online Audit?
Insight
Accessing your online presence and effectiveness of your digital marketing tools is vital. It is a self check routine of your entire digital ecosystem that allows you to gain insights on how your programs are performing and how you can speed things up for you return on investments.
Importantly here is to reconsider if your current digital marketing and presence are functional. Don’t rely on guess work. Do an online Audit.
What is an Online Audit?
Online Auditing can be defined as a process of examining the activities, techniques, processes and the performance of your existing digital campaign. Also, it can be described as the process that provides a business with a ‘zoomed out’ perspective of your entire online marketing efforts along with reviews of specific marketing channels.
This gives you a competitive advantage and ensures optimization of your marketing resources. At Entwined Media Limited we conduct your online audit and review your online presence and capabilities through a dedicated assessment. This analysis reveals your SWOT factors.
Benefits of Online Audit
Performing an audit of your online marketing strategy is a great place to start if your business is looking to gain a competitive advantage and ensure your marketing resources are not going into waste.
An Online Audit on regular basis is one way to keep your company ahead of the curve. A detailed understanding of how your online marketing campaigns are performing will give you the competitive edge and help you increase revenue.
By reviewing content across your digital channels, you will be able to identify opportunities to improve performance. Some the benefits your business will receive with a professional digital marketing audit includes:
● A detailed, data-based analysis of your current online marketing campaigns.
● A structured approach to help you understand the performance of your digital content.
● Know the costs of your digital strategy and review ROI.
● Review your competitive positioning in your market to maintain a competitive advantage in your target market.
● Detailed analysis of particular channels based on your needs and business goals.
● Helps come up with a well-defined marketing plan
● It creates business clarity for optimum resource utilization.
Comprehensive analysis and suggestions to address problem areas. You will also receive professional insight to optimize and next-step guide to improving your area of interest.
What we do.
At Entwined when we carry out your online audit strategy you will learn: how to improve your web presence with a targeted focus area to generate more leads, other channels to focus on and effective ways to plan digital online marketing.
Our team helps you to understand the following.
1. What you are currently using and the effectiveness of it.
2. The reach of your online strategy in terms of the rank, do you have an email? Is there a social media presence?
3. The digital architecture you are using and help you answer questions like, is your website accessibility easier or user-friendly? How best are your social media channels setup?
4. Content. Do you have a content strategy in place? How strong are your content assets? What formats are you using? Text? Video? Photos? Audio? Applications?
5. Conversion. Are your digital channels designed with a conversion funnel in mind? Do you have any forms on your website, Facebook, blog, etc? What is your rate of form fills per visitor? What is your form abandonment rate?
6. Integration. Are social media channels accessible from your website? Are you cross linking from one social media channel to another? Are you linking back to your website from social media channels? Do your offline activities connect back to digital channels i.e. print ads, trade shows, etc.
7. Measurement. Do you have objectives in place for awareness, influence, engagement, and action? What metrics are you using to gauge performance? Do you have reporting protocols in place? What is the frequency of measurement and reporting? Are there feedback loops in place? Are reports analyzed and acted upon?
At Entwined, #WecanHelp
Things that differentiate you from your competitors
Every organization has something unique that distinguishes it from another even when they lie on the same line of business. The ideal question would be, what makes you stand out from the many competitors around you?
1.BRAND
The uniqueness on your brand, sign, symbol and words created on your image identifies your product thus differentiating it from your competitors. A unique brand establishes a trademark by standing for diverse values and benefits. Over a period of time, a well-established brand becomes associated with a level of credibility, quality and satisfaction in the customer’s mind.
2.MARKETING STRATEGY
As a business person, the need to understand your past, present and future is important for the development of your organization. Your marketing strategy enables you to define your vision, mission and business goals hence outlines the steps needed in order to attain your goals. The need to be ahead of your competitors should be the main focus thus a marketing strategy ensures that as an organization you are able to describe your business in terms of the services and products offered, explains the position and role of your products and services in the market, profiles your customers and your competition, identifies the marketing tactics aimed to be used and allows you to build a marketing plan and measure its effectiveness.
NB: The marketing strategy develops over the years consequently leading to your business dominating.
3.ADVERTISING SKILLS
Once you are equipped on the type of customers for your business, the advertising skills chose helps you be distinct. Today’s world has brought a shift on the types of advertisement skills applied for a business. More people are connected online leading to the growth on internet usage in the country. The knowledge applied to reach your audiences adds up an advantage for the business being run helping you grab the attention of a wider audience.
4.COMMUNICATION SKILLS.
The need for excellent Public relations (PR) is highly needed in any organization. PR is broad, it ensures that the relationship between the organization and its clients is well maintained and so is its image. Many customers associate themselves with organizations governed by the right PR personnel members. The communication process enables the transfer of a message from the sender to the receiver enhancing on an organization’s growth. Through the different comments got from your customers, the organization is able to improve and advance the quality of their services and products.
There are different online digital marketing companies that have specialized on ensuring that your brand and your marketing strategy is well represented by guaranteeing your business a unique aspect in the competitive world of business.
Your customers are looking for you but can they find you?
The inclination for more clients gets stronger every single second. The question on how your sales are doing lingers through your mind. The big question is, where are the raving crowds demanding for your products?
As a business person, you need to ask yourself whether you are using the right marketing methods. The first question you need to ask is:
1. Are you using traditional marketing methods?
If yes, the strategies being used under traditional marketing leads to forced methods in order to gain customers. The marketing strategies used involve sales promotion as a way of creating incentive for customers to buy products or services.
Offer trials, prizes amongst others are the major influences under traditional marketing. You must understand there are various factors that come in line with the use of traditional marketing, whereby your main aim is to acquire sales, create brand awareness and obtain customers.
Traditional marketing uses various facets such as, business cards, print ads in magazines and newspapers, posters, fliers, commercials on radio and TV, brochures and billboards. Over the last year, traditional marketing was said to have reduced nearly at 60%.
The cost to reach your audience is extremely high compared to digital marketing.
The key factor is, today many people have digitalized and the means by which people look for products and services has turned around which now leads us to the second question.
2. Are you using online marketing methods?
Customers today are searching for products and services online. According to Communication Authority of Kenya, there are 37.4 million internet users.
The most important question you need to ask yourself is, what are users using the internet for? Customers use the internet to bank, research and shop, connect and share.
Digital strategies can reach an infinite audience hence the possibility to tailor digital campaign thus reaching a local audience. While on the web the entire globe is reached when appropriately placed.
Online marketing allows plenty of direct contact between the audience and the business which means very valuable consumer feedback is gained.
Customers have different reasons for searching for a local business. This can be, for them to purchase/ shopping trip, plan for an activity, find a specific product or service, explore the area or read about the business.
The factors that would drive online shoppers is shown below.
Online digital marketing companies ensure that, your business acquires websites, social networks (Facebook, twitter, and google+), online maps, websites or apps displaying your business discounts and advices or reviews, forums and blogs. Among the digital marketing companies in Kenya is; Entwined Media a digital online marketing company that helps you stand out.
0732 998899
