CORONA VIRUS A GROWTH FOR ECOMMERCE
The country has been taken by storm in the recent past following the worldwide outbreak of the coronavirus which emanated from china. The growth in a number of the suspected cases has seen a great decrease in the business model as is the norm.
E3 2020 is the latest tech conference to bite the dust in the midst of the COVID-19 coronavirus outbreak. E3 is regarded as one of the biggest entertainment expos in the world. Countries have taken major steps in a bid to curb the spread of the virus, this has seen e-commerce take the centre stage as the main mode of purchase of goods and services. Here in Kenya online stores like Jumia, Glovo, Uber eats and many others have seen a steady rise in purchases of goods. This has since proven the need for a broader e-commerce market in the country. People are almost preferring #contactlessdelivery
The best way to capitalize on a business is anticipating needs and finding a way to solve those needs. Customers have a need for various goods but the wise will anticipate their deep-seated emotional needs in this COVID 19 upheaval. The customers need to feel safe and they will try to confine themselves to their safe havens. The e-commerce business operators are well aware of this and they know this is their time to step in and save the ship. They will look to satisfy all the customers’ needs hence customer satisfaction. Customer satisfaction will eventually lead to the profitability of these businesses. You can call it a chain reaction, if you may.
At the moment ONE CORONA case has been confirmed in Kenya and the government seems prepared Health Cabinet Secretary Mutahi Kagwe officially opened a coronavirus isolation centre at Nairobi’s Mbagathi hospital, as part of government measures on preparedness in combating the deadly virus
Internet Marketing Strategies
A strong online marketing strategy will help you boost your business. These 10 digital strategies have been proven by Entwined Media to help companies in Kenya and all over the world to improve their performance.
Search engine optimization (SEO)
Pay-per-click (PPC) advertising
Content marketing
Social media
Affiliate marketing
Email marketing
Reputation management
Web desi
Conversion rate optimization (CRO)
Influencer marketing
We understand all this and #wecanhelp talk to us now
website design Kenya
Every company has a mission and a vision. The vision starts to fall into place when you have a world-class design. To do this you require up-to-date skills to develop the technical solution for your digital strategy.
Web architecture is the foundation of the majority of worldwide networks on devices, apps, and services using web-based communications. It is a layer that deals with challenges such as security, sales, efficiency and robustness of your website.
There are many platforms to build on but as a company, You need to know the following;
- Does the company platform describe your company well?
Good architecture should be that it describes your company well and is the easiest way to understand. All the relevant information about your company should be available on the website for example.
In most cases, the basic architecture includes a homepage, an about page(For the company profile), Services page, careers page, contacts and other important plugins that link to your website.
2. Also, you should know and ask yourself if all the information needed by the clients if it’s available on the website
A good website should have all the necessary information needed by the client who visits it. Focus when designing the architecture should be placed on giving all information to clients that they need to know about your products and services.
3. Does your website have an appealing and attractive user interface?
The design of your website should be visibly pleasing and appealing in order to drive huge traffics. When the website architecture is being considered you should look at things like large text fonts for easier visibility, more content for your users’ enlightenment.
In place, there should be trust indicators such as a domain name that makes sense, branded email address, a competent design, a reliable host, an about us page, contact page, customer testimonials and a tidy website in terms of grammar. These features give clients confidence as they visit your website.
Another important aspect of the interface is the appearance and accessibility of different gadgets, for example, the appearance on phones and on computer. The interface should be great to accommodate both versions.
4. The website integration.
In your website, you should integrate features and link that related to you. Your company could be having a blog, a Facebook account, twitter, google +, LinkedIn profile or an Instagram account, all this should be linked to your website.
5. The number of pages and their ease of accessibility.
The number of pages on your website should be manageable both by you and the end-users who access them. When accessed the navigation should be done with ease such that the scrolling is easier. One should not take time to find what they are interested in on the website.
At Entwined Media Limited the good news is that for every need you will find proper ready-made architecture solutions and its components once you give us your requirements.
We focus on solving your end-user problems. We first try to understand our customers and then come up with a unique web architecture. #WecanHelp
We understand all this and #wecanhelp talk to us now
ecommerce websites
What is an eCommerce website? eCommerce websites are online portals that facilitate online transactions of goods and services through means of the transfer of information and funds over the Internet.
Advantages of E-Commerce
Costs
One of the most tangible positives of e-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Not to mention
• Advertising and marketing: Organic search engine traffic, pay-per-click, and social media traffic are some of the advertising channels that can be cost-effective.
• Personnel: The automation of checkout, billing, payments, inventory management, and other operational processes lowers the number of employees required to run an e-commerce setup.
Eliminate Travel Time and Cost
It is not unusual for customers to travel long distances to reach their preferred physical store. E-commerce allows them to visit the same store virtually, with just a few mouse clicks.
Provide Comparison Shopping
E-commerce facilitates comparison shopping. There are several online services that allow customers to browse multiple e-commerce merchants and find the best prices.
Open All the Time
From the customer’s point of view, an “always open” store is more convenient.
Create Targeted Communication
If you are searching for a certain product on Jumia, you will automatically be shown listings of other similar products. Also, Jumia may email you about related products.
If you need an e-commerce website #wecanhelp talk to us now
website design Nairobi
Every company has a mission and a vision. The vision starts to fall into place when you have a world-class design. To do this you require up-to-date skills to develop the technical solution for your digital strategy.
Web architecture is the foundation of the majority of worldwide networks on devices, apps, and services using web-based communications. It is a layer that deals with challenges such as security, sales, efficiency and robustness of your website.
There are many platforms to build on but as a company, You need to know the following;
- Does the company platform describe your company well?
Good architecture should be that it describes your company well and is the easiest way to understand. All the relevant information about your company should be available on the website for example.
In most cases, the basic architecture includes a homepage, an about page(For the company profile), Services page, careers page, contacts and other important plugins that link to your website.
2. Also, you should know and ask yourself if all the information needed by the clients if it’s available on the website
A good website should have all the necessary information needed by the client who visits it. Focus when designing the architecture should be placed on giving all information to clients that they need to know about your products and services.
3. Does your website have an appealing and attractive user interface?
The design of your website should be visibly pleasing and appealing in order to drive huge traffics. When the website architecture is being considered you should look at things like large text fonts for easier visibility, more content for your users’ enlightenment.
In place, there should be trust indicators such as a domain name that makes sense, branded email address, a competent design, a reliable host, an about us page, contact page, customer testimonials and a tidy website in terms of grammar. These features give clients confidence as they visit your website.
Another important aspect of the interface is the appearance and accessibility of different gadgets, for example, the appearance on phones and on computer. The interface should be great to accommodate both versions.
4. The website integration.
In your website, you should integrate features and link that related to you. Your company could be having a blog, a Facebook account, twitter, google +, LinkedIn profile or an Instagram account, all this should be linked to your website.
5. The number of pages and their ease of accessibility.
The number of pages on your website should be manageable both by you and the end-users who access them. When accessed the navigation should be done with ease such that the scrolling is easier. One should not take time to find what they are interested in on the website.
At Entwined Media Limited the good news is that for every need you will find proper ready-made architecture solutions and its components once you give us your requirements.
We focus on solving your end-user problems. We first try to understand our customers and then come up with a unique web architecture. #WecanHelp
We understand all this and #wecanhelp talk to us now
Understanding Google Search Console
Want a great tool to get your website more traffic? Then this blog is for you. We’re going to tell you all about a free Google service called Search Console. And show how it can help you, and how you can get it set up.
So what exactly is Google Search Console? Well, it’s a service that gives you feedback about how your website is doing in Google search results.
It has two primary functions. It monitors your performance in Google Search results. And it also shows you how Google “sees” your site.
Say you own a coffee shop, and your website needs some updating. Let’s take a closer look at a few ways Search Console might be able to help you out.
One way is through its “Search Analytics ” reports. This can help you answer a few important questions like which searches bring people to your site. Or tell you when searchers click on your links. They can even let you know which other sites link to yours.
Why is this important?
Well, the “Search Analytics ” report shows lots of things, including the most common searches bringing people to your site. Ideally you’d see words and phrases relevant to your business, like:
Coffee shop Cotswolds, Coffeehouse near me, Pastries near Cotswolds, or Fair trade coffee near me.
If you review the report and see unrelated or irrelevant words and phrases, it’s a hint that the text on your website needs some attention.
Another thing to look for is the number of clicks. You’ll want to know how often your site appears but gets no clicks—that’s a sign your content doesn’t match what people are looking for.
The “Links to your site” report shows websites that link to your site. Think of these as “referrals.” The list should include websites relevant to coffee.
More and more people use mobile devices to access the Internet, so while you’re in Google Search Console you should also check out the “Mobile Usability Report”. This’ll point out pages on your site that don’t work well on mobile phones, which you can then fix to improve your website performance when people search on mobile.
There are two more really handy features within Search Console to know about: “Crawl” reports, and “Google Index ” reports.
“Crawl” reports let you monitor whether Google can visit your web pages. This is important because if Google can’t access your web pages, your content can’t be included in Google’s search results.
The “Google Index ” reports show what information Google recorded about your site and tells you if your pages are accessible.
It’s easy to get started with Search Console.
At Entwined Media we can do all this for you.
We will help you sign up, add your website and complete the verification to prove you own the website.
Now Search Console can generate reports for your site. It might be a few days before you see useful information because it must first gather and process the data. If you see a “No data yet” message, check back later.
When your site’s set up in Google Search Console, we will use the reports to figure out how to improve your presence on Google. Using the reports, we can make changes to help Google better understand your web pages and as a result make your website perform better.
#WeCanHelp
Taking a business online
So what are the key differences between a customer in a physical shop and a customer online?
Imagine you just set a personal goal for 2019 to improve your fitness, and now need new running shoes. In the offline world your journey might go a bit like this:
You visit the local shopping centre, going from shop to shop. Ultimately, you make a decision based on price, quality, returns policy, friendliness of staff, and stock availability. You process all that information, head back to the store with the shoes you liked best, and make the purchase.
When it comes to online purchasing, you’re likely to engage in four distinct stages throughout your online shopping journey. Theses principles are described in the “See, Think, Do, Care” framework, and offer a useful way to identify where a business should invest effort in connecting with customers. Let’s take a look at our shoe shopping example, while highlighting these four stages:
In the SEE stage, you notice that some of your friends have taken up running, and are posting maps of their favourite routes on their social media accounts. This inspires you to start running yourself. In the THINK stage, you get your phone and type ‘what are the best running shoes for beginners?’. This introduces you to a whole lot of online content, from blog articles to targeted ads, giving you more factors to base your decision on. Eventually, you make your purchase, which makes up the DO stage, and perhaps post a photo on social media. This last step of sharing your purchase is part of the CARE stage.
Keep in mind that customers don’t necessarily experience all four stages every time – your individual journey might begin at the THINK stage, or end at the DO stage.
Now let’s combine offline and online activities together. Imagine you are in the sport shop having just tried on the new running shoes. You get out your phone and search for them online – perhaps checking if they are cheaper elsewhere. The chances are you might buy online after visiting a physical store- an approach called ‘showrooming’.
Understanding the differences and similarities between online and offline shopping can help you create a more balanced online customer experience.
So how can you identify where to focus your efforts online? To choose the right channels, find out out who you’re talking to, when you should talk to them, and what you should talk about. This is called audience segmentation.
You can segment customers in many ways, from basic demographics like age and gender, to specific interests. For example, segmenting customers by location may benefit an e-commerce store if certain products are only available to ship to specific areas. Segmentation can also help with your online advertising; as most channels allow you to target paid advertising to specific audiences, based on information like what an audience likes or dislikes. You can also make your ads appear only to people within a certain radius of your shop or business, which can be handy when offering promotions to local shoppers.
To wrap up, when it comes to taking a business online, think about the customers and put yourself in their shoes: which channels do they use most? How do you engage differently with them online and offline?
At Entwined Media Limited, #WeCanHelp!!
The Online Opportunity
It’s no secret that the world has embraced all things digital since the birth of the internet. Now we’re going to talk about how many people are online worldwide, and find out how those people are spending their time online. And finally, tell you how your business can benefit from the still-booming digital trend.
To give you an idea of the explosion of online usage over the last 15 years, consider this: In 2000, about 361 million people were online worldwide. In 2016, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online.
For instance in India, the numbers are growing at an impressive rate with over 34.8% Indians having Internet access in 2016. Indians are so connected that they have an average of 0.80 mobile subscriptions each, that’s nearly one mobile line per person!
No matter which device they use, on average, people spend over 3 hours per day which is more than 90 hours in a month!
So what are they doing with all that time online? And how can your business tap into this opportunity?
Many of these digitally connected people are shopping.For example, there were close to 100 million online shoppers in India by the end of 2016.
Online video has also seen double-digit growth in the last five years, with millions everyday watching video on social sites or via websites such as Youtube, Netflix, etc.
And people are spending hours, socialising and sharing—nearly 2 and a half hours of their time spent online per day is on social media sites.
If you’re a business owner, all these people doing all these things online presents loads of potential for you.
And as time goes on, people will continue to use the Internet in even more ways that will impact your business.
It’s been truly a modern miracle to witness how the Internet has transformed our daily lives in such a short span of time.
In every country, in every region, across the globe, the world has made a fundamental and profound shift to digital. This is an opportunity any business can embrace.
Talk to us and we’ll show you how.
Digital Online Management – Get A Specialist To Manage Your Online Assets
The content that potential customers find online about your brand can be the difference maker for your business. We specialize in providing Digital Online Management services that help build trust in your organization.
Your online position is the merging of every piece of information about you online. This data comes together to form an opinion in a person’s mind about you or your brand, whether positive or negative. The easier it is to find the information, the more of an impact it will have on your reputation. The primary platforms that define your online reputation include:
● Google Search
● Google Autocomplete
● Wikipedia
● Google Reviews
● Online Directory
● Social Media Profiles (Facebook, Twitter, Instagram etc.)
With Digital Online Management, we work hard to make all of the positive information easy to find on a day to day basis. We act as your representative on the different platforms by providing rock-solid team management that engages potential clients for you. At the same time, we use many different strategies and tactics to diminish the visibility of negative content, or in some cases, remove it from the web altogether. The end result is a positive online reputation because when people search your name or brand, they instantly find positive content.
What makes online communication unique from others is its immediate access to consumers and outcome. As with any media, a successful approach to digital- and social media requires knowing what you are doing, how you are doing it, and why. Social media networks have become vital to success as traditional media outlets, especially for reaching younger constituents. And when you don’t work with digital media on a daily basis, it takes time and effort to stay updated on the know-how for managing all your social communities effectively. That’s why we offer you the services of managing your accounts with Facebook, Twitter, Instagram, and other social media.
You only get one chance to make a first impression, at Entwined Media #WeCanHelp you make it a great one.
Lead Generation – Successfully Converted Your Leads Into Sales
Lead Generation is the process of stimulating customer attention into your business for the purpose of further rendezvous. It is the sowing of seeds.
Today, lead generation is carried out in digital platforms. Online lead generation is your marketing weapon and to win the war depends on how you utilise this powerful weapon. Utilising lead generation begins from understanding the importance of lead generation and its impact.
It is the process of getting an individual or organisation’s contact information of who/which is showing interest in the product or service that you offer. In order to generate such leads on a digital platform, first, you have to drive traffic to your business website.
Traffic to your website can be generated in numerous effective ways. All it takes is consistency.
You can do so by SEO, softwares, keywords, guest blogging, sales prospecting methods, social media platforms and much more.
The next step would be to have a lead generation form. Just driving traffic to your website and not getting their contact details would make them a site visitor and not your lead. You should communicate with the site visitors to convert them into a leads. Such communication for a long term relationship can be best done through emails.
Lead Generation Form:
Lead generation forms are the most important component of lead generation. It facilitates the overall process by collecting information of the site visitors. This helps you convert such visitors into actual leads.
It helps you compile user data
Site visitors don’t just submit their contact information. You need to a plan in order to compel them into submitting. This can be done by providing offers.
An offer is something that you offer to the site visitor that compels them to give their contact information. It becomes a critical part of your lead generation process as it persuades the visitor to share their personal information.
The important part in lead generation campaigns is the CTAs or Call To Actions.
Call To Action is either a button on the website that directs a site visitor to take a particular action. A compelling CTA takes users to your offer thereby allowing them in providing their contact information.
Lead Management
Leads come from different sources such as Web sites, social media, direct mail, third-party providers, events and call centres. Businesses undertake marketing strategies to attract potential customers, whether at the shopping mall, over the Internet or in person on the retail floor. It is vital to identify, understand and take relevant action immediately, as soon as the consumer states an interest.
Managing the generated leads helps you understand which tactics are bringing in the best or most leads. Thereby, you can optimise your plan to be both efficient and effective.
Lead Nurturing
Lead Nurturing is a relation-expanding process. It uses media platforms such as email, whitepapers, blogs, telecommunication, social media, third-party articles etc. The aim of lead nurturing is to support the prospects with relevant information and engage the same leads in an ongoing dialogue.
The goal of lead nurturing is to support and nurture long-term opportunities with the hope that these prospects or leads may indulge in future sales
Lead Conversion
Lead conversion is the final stage in this process. This means that the prospect has successfully converted into a sale. It helps us organise our prospects and move them through the sales cycle. This is the sole reason behind generating leads; to convert leads into paying customers. Leads become a dead asset if you’re not keeping in touch via follow-ups.
This doesn’t mean that the customer contact can be scrapped. It is of utmost value to the company. Even after the transaction is complete with the customer, the relationship still goes on. The existing customers are the best in generating more leads. And converting these leads is not as hard as they were referred by the existing customer and he adds brand value.
What is your lead generation process like? Do talk to us #WeCanHelp
0732 998899
