WHY IS CONTENT CREATION IMPORTANT?
As digital online marketers, we know how important content creation is for a company’s blog page, website and social media sites.
Companies all over the world have their defined way of describing who they are and what they do. Creative Content Creation, helps your company build a reputable brand, gain recognition, retain and acquire customers and most importantly emerge as experts amongst your competitors.
In the creation of content, there are 3 essential factors you have to put into consideration.
1. RELEVANCE
The world keeps changing over time. This means, there is need to stay up-to-date with the information you share with your audiences. You need to come up with a content idea that will be of value to the people who matter most to your business, that is, your customers and prospects.
Safaricom, a tele communication company in Kenya launched its 4G service in October 28, 2016, across seven cities that is, Nairobi, Mombasa, Kisumu, Eldoret, Nakuru, Kisii and Meru. With this new product, Safaricom continues to create different content that will ensure they attract, reach and engage their target audience hence acquire more sale for the service.
2. FRESH
Remember, it is easy to sell a solution to a current pain than to solve it when it is less of a concern. It is easy to sell a phone to someone who has just discovered that it will cost them 8,000 ksh to repair their old phone. News sites are the best when it comes to staying fresh and timely.
Mpasho is number one freshest Kenyan entertainment news site. They will always inform and share stories about prominent and celebrities that will arouse their audiences emotions hence create the desire to read through their articles.
An example is an article they wrote concerning Prezzo, a Kenyan music artist.
MPASHO EXCLUSIVE: Prezzo Involved In a Drunk Driving Accident after Leaving Ngong Road Bar
3. CUSTOMERS PAIN POINTS
Identify where the pain is. Get an understanding of what your audiences finds urgent, rough and worrying. With that in mind, find an in depth solution. As you look at the pain points of your customers, ensure that you use the right channels to reach your audience. This may be inform of visual content videos, blog posts, short reports or emails amongst many others.
We understand your pain points, therefore, our team of experts help you figure out the right content for your website, helps in managing your social media accounts and manage your display ads paid search ads.
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