Did you know how influential digital marketing is?
Marketing has experienced great changes where online marketing is dominating today. The change has led to companies from small businesses, medium sized businesses and corporate companies alter their way of marketing with the aim of increasing traffic and sales. The shift has not only affected the business world but individual brands who have to increase the number of followers and likes on their social media accounts.
The influence and massive use of the internet has hence enhanced the growth of digital marketing. Any business person is able to market their products and services using the different forms of digital technologies. The main focus will be based on the influence of social media in boosting your business growth.
SOCIAL MEDIA MARKETING
Social media has earned so many people’s attraction. With the different platforms, individuals from different parts of the world can connect, create, interact and share ideas and information based on their interests with the availability of internet. The computer-mediated technologies can be accessed easily from smartphones, tablets, laptops and computers.
The different types of social media
Looking at other marketing strategies, social media outshines the rest in terms of time, cost, feedback and consumer reach.
Time
With the knowledge and understanding on the use of social media, you can easily reach your audience at any given point and at any given time. The posts are not limited and as a business person your target audience can access your accounts at ease hence access information based on the services and goods you offer.
Always in time changing your customers lives
Cost
You only get to pay for internet in order to reach out. Digital Marketing Companies who help in boosting the image of your business by creating content for your social media enable your business to reach out to your clients at an affordable price compared to when you have to pay for so much in order to sell your brand through Television ads, Radio ads, print ads and bill boards.
Feedback
The most important part for your business is feedback from your consumers. Social media gives you the chance to interact with your clients, share, and grow from the different response shared and most of all gain trust. Looking at the traditional modes of marketing, messages from organizations are passed across through the different platforms which lack a medium for response. Consumers feel a sense of belonging once they get to share their views based on the services and products got. It further grows once they get feedback from the source.
Consumer reach
The fact that the social media platforms are worldwide explains it even more. You are able to target a large audience since your business is available on the internet. Interested parties access information through your website and social media accounts.
Digital online marketing enables you lead your competitors.
Things that differentiate you from your competitors
Every organization has something unique that distinguishes it from another even when they lie on the same line of business. The ideal question would be, what makes you stand out from the many competitors around you?
1.BRAND
The uniqueness on your brand, sign, symbol and words created on your image identifies your product thus differentiating it from your competitors. A unique brand establishes a trademark by standing for diverse values and benefits. Over a period of time, a well-established brand becomes associated with a level of credibility, quality and satisfaction in the customer’s mind.
2.MARKETING STRATEGY
As a business person, the need to understand your past, present and future is important for the development of your organization. Your marketing strategy enables you to define your vision, mission and business goals hence outlines the steps needed in order to attain your goals. The need to be ahead of your competitors should be the main focus thus a marketing strategy ensures that as an organization you are able to describe your business in terms of the services and products offered, explains the position and role of your products and services in the market, profiles your customers and your competition, identifies the marketing tactics aimed to be used and allows you to build a marketing plan and measure its effectiveness.
NB: The marketing strategy develops over the years consequently leading to your business dominating.
3.ADVERTISING SKILLS
Once you are equipped on the type of customers for your business, the advertising skills chose helps you be distinct. Today’s world has brought a shift on the types of advertisement skills applied for a business. More people are connected online leading to the growth on internet usage in the country. The knowledge applied to reach your audiences adds up an advantage for the business being run helping you grab the attention of a wider audience.
4.COMMUNICATION SKILLS.
The need for excellent Public relations (PR) is highly needed in any organization. PR is broad, it ensures that the relationship between the organization and its clients is well maintained and so is its image. Many customers associate themselves with organizations governed by the right PR personnel members. The communication process enables the transfer of a message from the sender to the receiver enhancing on an organization’s growth. Through the different comments got from your customers, the organization is able to improve and advance the quality of their services and products.
There are different online digital marketing companies that have specialized on ensuring that your brand and your marketing strategy is well represented by guaranteeing your business a unique aspect in the competitive world of business.
Did you know how influential digital online marketing is?
Marketing has experienced great changes where online marketing is dominating today. The change has led to companies from small businesses, medium sized businesses and corporate companies alter their way of marketing with the aim of increasing traffic and sales. The shift has not only affected the business world but individual brands who have to increase the number of followers and likes on their social media accounts.
The influence and massive use of the internet has hence enhanced the growth of digital marketing. Any business person is able to market their products and services using the different forms of digital technologies. The main focus will be based on the influence of social media in boosting your business growth.
SOCIAL MEDIA MARKETING
Social media has earned so many people’s attraction. With the different platforms, individuals from different parts of the world can connect, create, interact and share ideas and information based on their interests with the availability of internet. The computer-mediated technologies can be accessed easily from smartphones, tablets, laptops and computers.
The different types of social media platforms
Looking at other marketing strategies, social media outshines the rest in terms of time, cost, feedback and consumer reach.
Time
With the knowledge and understanding on the use of social media, you can easily reach your audience at any given point and at any given time. The posts are not limited and as a business person your target audience can access your accounts at ease hence access information based on the services and goods you offer.
Cost
You only get to pay for internet in order to reach out. Digital Marketing Companies who help in boosting the image of your business by creating content for your social media enable your business to reach out to your clients at an affordable price compared to when you have to pay for so much in order to sell your brand through Television ads, Radio ads, print ads and bill boards.
Feedback
The most important part for your business is feedback from your consumers. Social media gives you the chance to interact with your clients, share, and grow from the different response shared and most of all gain trust. Looking at the traditional modes of marketing, messages from organizations are passed across through the different platforms which lack a medium for response. Consumers feel a sense of belonging once they get to share their views based on the services and products got. It further grows once they get feedback from the source.
Consumer reach
The fact that the social media platforms are worldwide explains it even more. You are able to target a large audience since your business is available on the internet. Interested parties access information through your website and social media accounts.
Digital online marketing enables you lead your competitors.
5 Ways to gain trust with your clients
Did you know it would take one minute to lose a friend but years to have one. Relationships are based on trust. One would ask what it really means when people trust and understand each other.
The photo below demonstrates trust.
As an organization, there are ways which would enhance on building trust with your clients.
Ø BUILD FRIENDSHIP
As a business person, friendship is created through interaction. Responding to people’s needs and ensuring the flow of communication is always intact builds up the friendship. The more friends you acquire as an organization the more you earn for your business.
Ø CONSISTENCY AND TRANSPARENCY
Transparency: Being indisputable as a business person hence your clients are able to see-through your every moves since everything done displays clarity.
A bank which gives details based on the profits and loss made in a year would earn clients trust more compared to one which only shows the profits gained yearly.
Consistency: On the other hand, holding up together everything stated for your clients and being firm on your actions enables a business person to build trust. Ensuring that your first impression towards your clients remains intact as your relationship grows.
Ø COMMUNICATION
The act of communicating enhances feedback from the clients. The process of communication can be developed through the creation of social media accounts which enhance response from diverse people thus enhancing growth and development. Many people are connected to the internet today, this therefore makes it better for an organization to connect with their clients and improve on their relationship. Responding to your clients views demonstrates responsibility and accountability hence boosting trust.
Ø KEEP YOUR PROMISE
Former American football player, coach and analyst once said, “Don’t ever promise more than you can deliver but always deliver more than you can promise.” Remember the more you deliver your promises the more you earn trust from your clients.
Ø QUALITY CUSTOMER SERVICE
Good services are acknowledged while great services are not forgotten. Responding quickly to your customers by fixing mistakes and going the extra mile having in mind the relationship is a long time thing since customers are for life earns more trust for your business.
Your customers are looking for you but can they find you?
The inclination for more clients gets stronger every single second. The question on how your sales are doing lingers through your mind. The big question is, where are the raving crowds demanding for your products?
As a business person, you need to ask yourself whether you are using the right marketing methods. The first question you need to ask is:
1. Are you using traditional marketing methods?
If yes, the strategies being used under traditional marketing leads to forced methods in order to gain customers. The marketing strategies used involve sales promotion as a way of creating incentive for customers to buy products or services.
Offer trials, prizes amongst others are the major influences under traditional marketing. You must understand there are various factors that come in line with the use of traditional marketing, whereby your main aim is to acquire sales, create brand awareness and obtain customers.
Traditional marketing uses various facets such as, business cards, print ads in magazines and newspapers, posters, fliers, commercials on radio and TV, brochures and billboards. Over the last year, traditional marketing was said to have reduced nearly at 60%.
The cost to reach your audience is extremely high compared to digital marketing.
The key factor is, today many people have digitalized and the means by which people look for products and services has turned around which now leads us to the second question.
2. Are you using online marketing methods?
Customers today are searching for products and services online. According to Communication Authority of Kenya, there are 37.4 million internet users.
The most important question you need to ask yourself is, what are users using the internet for? Customers use the internet to bank, research and shop, connect and share.
Digital strategies can reach an infinite audience hence the possibility to tailor digital campaign thus reaching a local audience. While on the web the entire globe is reached when appropriately placed.
Online marketing allows plenty of direct contact between the audience and the business which means very valuable consumer feedback is gained.
Customers have different reasons for searching for a local business. This can be, for them to purchase/ shopping trip, plan for an activity, find a specific product or service, explore the area or read about the business.
The factors that would drive online shoppers is shown below.
Online digital marketing companies ensure that, your business acquires websites, social networks (Facebook, twitter, and google+), online maps, websites or apps displaying your business discounts and advices or reviews, forums and blogs. Among the digital marketing companies in Kenya is; Entwined Media a digital online marketing company that helps you stand out.
0732 998899
